Marketing Magnificence: The Promise and Perils of Punjab’s New Heritage Campaign
May 15, 2026
𝘔𝘢𝘨𝘯𝘪𝘧𝘪𝘤𝘦𝘯𝘵 𝘗𝘶𝘯𝘫𝘢𝘣 is not only about preserving the past, but about imagining a future through the past, and will determine who the cultural future of the province belongs to